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How Do You Rate the Success of Super Bowl XLIII Ads?

Page One
1. Please rate each Super Bowl XLIII ad based on the following four criteria: Exposure, Attention, Comprehension, and Connection. (rate, 1-5 where 5 is best)
  Exposure Attention Comprehension Connection
Audi "Chase"
Anheuser-Busch "Clydesdale Circus"
Anehuser-Busch "Clydesdale Generations"
Anehuser-Busch "Clydesdale Stick"
Budweiser "O Americana"
Bud Light "Conan O'Brien"
Bud Light "Meeting"
Bud Light Lime "Sphere of Summer"
Bridgestone "Taters"
Bridgestone "Hot Item"
CareerBuilder "Tips"
Cars.com "David Abernathy"
Cash4Gold "One-Up"
Castrol "Grease Monkey"
Cheetos "Spoiled Girl"
Coca-Cola "Avatar"
Coca-Cola "Heist"
Coke Zero "Mean Troy"
Denny's "Serious"
Doritos "Power of the Crunch"
Doritos "Free Doritos"
E*Trade "Wings"
Frosted Flakes "The Right Field"
Gatorade "Talking Heads"
General Electric "Scarecrow"
GoDaddy "Shower"
GoDaddy "Baseball"
Heineken "Warrior"
H&R Block "Murray"
Hulu "Alec in Huluwood"
Hyundai "Angry Bosses"
Hyundai "Contract"
Hyundai "Epic Lap"
Miller High-Life "One Second Ads"
Monster.com "Double Take"
NFL "High Steppin'"
Pedigree "Crazy Pets"
Pepsi "Refresh Anthem"
Pepsi Max "I'm Good"
Pepsi "Pepsuber"
SoBe Life Water "Lizard Lakes"
Sprint "Roadies"
Taco Bell "Speed Date"