Wireless Retail Essentials Cover
The changing wireless retail landscape
An RCR Wireless Special Report

This special report from RCR Wireless examines ways the retail cell phone market is changing in the U.S. and the drivers of that change.

Operators and a few MVNO’s dominate how handsets and services are sold today. But they are expected to cede some of that control in the future. Apple Inc.’s iPhone, sold only through AT&T Mobility, is just one example of how handset makers are developing their own relationships with customers beyond the carrier. As mobile content applications become more popular, it’s anyone’s guess about which company will have the closest relationship with the customer. But one constant remains: the need to find a place, whether a brick-and-mortar store or a virtual one, for people to buy cell phones, service plans and accessories.


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